Source eCreative, known also as SourceTV and Creative FastChannel, approached Treble Red in the summer of 2006 to create a new identity for the company, a new public facing site with a content management solution, and migrate their member driven data structure into this new look and feel.

With Source eCreative's public facing site we created a design that handled the logic, included several content management aspects, accounted for site advertisers, and appealed to the culture of commercial advertising. Over the years Source eCreative has communicated thousands of Press Releases and industry news broadcasts so along with extracting and implementing their site content for member sign up processing, new data uploads, and relevant company information, we also imported a massive amount of news content from it's existing state into the new layout.

The infrastructure of their database that was incepted in 1994 and has continuously evolved since that point created several challenges as we not only worked with it to implement into our new look and feel, but also assisted Cimarron with adding new features for increased efficiency and user options.

Our result includes motion graphics (Flash) embedded into the homepage, PHP driven dynamic page content, a News & Press Release archive and management module, an advertisement by page/category management module, new member signup handling, and page logic design for countless fields of information throughout the member area.