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DG FastChannel Case Study |
2006 |
| Brief DG FastChannel wanted to update their online perception as they set out to conquer advertisement delivery industry. Since the new site launched they have increased revenues each quarter and absorbed at least 4 competitors. (the site must have helped, right?) Solutions Utilized - new web site design - flash animation throughout - product suite collateral creation - new product identity - various internal projects In May of 2006 DG Systems and FastChannel Network merged to form the largest advertising content management and distribution network in the world. As a result the two companies needed to merge their brands into one single identity; DG FastChannel. We were approached in September, 2006 to identify the strengths of each in dependant site for content extraction, and to design the site to accommodate their industry's audience; advertising professionals. The DG FastChannel network includes an extensive product suite of over 16 solutions. Our task was to develop an interlacing architecture to inform audiences about these products by providing a simple to use navigation with content readily available throughout each page visit. The site includes motion graphics (Flash) embedded into the homepage as well as the universal navigation, static page development for better search engine recognition and placement, and an extremely sterile aesthetic approach that represents the marketplace well. |
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